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</emv:style> 


<emv:title>Review Guide</emv:title>

</emv:head>

<emv:body> 

<emv:div align="center"><emv:img src="http://myu.goldmo.com/images/myulogo.jpg" convert="true" align="center"></emv:img></emv:div>

<emv:p><emv:strong>Review Guide</emv:strong></emv:p><emv:br />

<emv:p><emv:strong>- 3G</emv:strong><emv:br />
High-speed next-generation mobile services that provide the ability to distribute and receive high-quality multi-media content.<emv:br /><emv:br /></emv:p>

<emv:p><emv:strong>- LBS vs. GPS</emv:strong><emv:br />
Global Positioning Systems (GPS), navigation for tracking a position or destination.
<emv:br /><emv:br />
Location Based Services (LBS), custom content, services or other GPS-based information sent to cell phones, based on current location.<emv:br /><emv:br />
</emv:p>

<emv:p><emv:strong>- Mobile Wallet</emv:strong><emv:br />
Also known as m-commerce, allows consumers to purchase items with their mobile phone that will be billed as a part of monthly phone services.<emv:br /><emv:br />
</emv:p>

<emv:p><emv:strong>- SMS and MMS</emv:strong><emv:br />
Short Messaging Services (SMS), also known as text messaging, typically up to 160 characters in length per message.
<emv:br /><emv:br />
Multimedia Services (MMS), extend text messaging capabilities to include longer text, graphics, photos, audio clips, and video clips, or any combination, within certain size limitations.<emv:br /><emv:br />
</emv:p>

<emv:p><emv:strong>- Short-codes</emv:strong><emv:br />
Special wireless numbers, typically 5-6 digits which are used to address SMS and MMS messages to mobile phones, used in conjunction with keywords.<emv:br /><emv:br />
</emv:p>

<emv:p><emv:strong>- Keywords</emv:strong><emv:br />
Custom words used in conjunction with short codes for mobile marketing campaigns. Keywords can have modifiers such as dates or other numbers along with letters.<emv:br /><emv:br />
</emv:p>

<emv:p><emv:strong>- Barcodes and QR Codes</emv:strong><emv:br />
Barcodes, machine-readable representations of information which can be read by optical scanners, are widely used to automate information capture in mobile coupon and mobile POS marketing applications.
<emv:br /><emv:br />
Quick Response (QR) Code, a two-dimensional bar code used in mobile phone address/number tracking applications. A user having a camera phone equipped with the correct reader software can scan the image of a QR Code and forward it through the phone's browser to initiate a data entry or marketing related function.
</emv:p>

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<emv:strong><emv:a href="index.jsp">Home</emv:a></emv:strong><emv:br />
Copyright &copy; 2008
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